Client: Brian Head Resort//Location: Brian Head, UT//Size: 50+ Staff//
Brian Head Resort is a ski resort located in southwest Utah, boasting the highest base elevation in the state and a variety of ski runs spread across two mountains. The resort also offers lodging, dining, and summer activities including mountain biking and disc golf.
Services & Focus
Travel & Leisure Services
Lodging & Real Estate
Southern Utah’s Largest Ski Resort
Brian Head Resort offers 650 acres over two mountains, with 71 different ski runs.
Reciprocal Pass Program
Offers Summer Activities
Lodging and Fine Dining
GLC Successfully demonstrated Brian Head Resorts Value and Drivers
Draws skiers from nearby metro areas
Direct access to 24M+ people from all over the southwest (Las Vegas, Los Angeles, San Diego, Salt Lake City, and Phoenix).
Ski Resort Scarcity Value
The ski resort industry has been in consolidation mode for many years, creating a scarcity value for unique properties/resorts and sizeable, geographic market share.
Superior Snowfall Metrics & Skier Visits
Consistently in the top 25 for average annual snowfall in the US lower 48 states allowing for more reliability in skier visits and a visitor baseline for growth.
Existing Infrastructure & Expansion Potential
Recent updates to lifts and equipment coupled with additional acreage owned by Brian Head allows for further expansion, growth, and new skier visits.