GLC Advisors & Co is proud to announce its role as financial advisor and its assistance in the sale process of Brian Head Resort.
Brian Head, Utah-based Brian Head Resort (“Brian Head”), a premier ski resort, announced the closing of its sale to Durango, Colorado-based Mountain Capital Partners (“MCP”) which owns and operates seven ski and mountain bike resorts throughout the Southwest.
Founded in 1964 and situated at over 9,600 feet, Brian Head is home to Utah’s highest base elevation, and receives nearly 360 inches of snowfall annually and is considered one of Utah’s most affordable, family friendly resorts. Brian Head features two connected mountains, Giant Steps and Navajo, offering 71 runs, 8 chair lifts and 3 surface lifts. Brian Head attracts skiers from major metropolitan areas in the region including Las Vegas, Salt Lake City, Los Angeles, and Phoenix.
Brian Head’s president and majority owner, John Grissinger, purchased the resort in 2012 and has since invested in a number of capital improvements, including new high-speed quad chairlifts, improved day lodge facilities, dining, nightlife, night skiing and more. As a result of continued investment and dedication to the area, resort leadership has consistently been recognized by local leaders for a longstanding commitment to the communities of Brian Head, Parowan, Cedar City and Saint George.
“Passing the torch to MCP was the logical decision to ensure the future viability and growth of the resort and town of Brian Head,” said John Grissinger, president of Brian Head Resort. “They are passionate about the ski industry, share our core values that employees and guests are family and not just numbers, and have improved the skier experience at all of their resorts.”
MCP owns and manages the largest collective of ski and outdoor resorts in the Southwest, including locations in Colorado, Utah, Arizona, New Mexico, and Texas. Brian Head is the second Utah-based ski resort to join the MCP collective, alongside Nordic Valley Ski Resort in Northern Utah. MCP has now added seven new resorts to its portfolio since 2014. MCP also announced that current Power Pass holders, the flagship product of its season pass family, will be able enjoy unlimited access to Brian Head as it is brought into the season pass family.
Additional details of the sale can be viewed here: www.brianhead.com/mcp/
About Brian Head Resort
Established in 1964, Brian Head Resort offers access to 650 acres of lift-served trails with an average annual snowfall of nearly 360 inches of Utah powder. Brian Head Resort is located approximately three hours from Las Vegas, and its international airport. The 1,320-feet of lift-served vertical is accessible by eight chair lifts, including two high-speed detachable quads added in 2014 and 2019. The area features a ski and snowboard school, terrain parks and tubing. Brian Head Resort is tucked away in one of the world’s most scenic environments surrounded by famed national parks, monuments and recreation areas. For more information, please visit www.brianhead.com.
About Mountain Capital Partners
Headquartered in Durango, Colo., Mountain Capital Partners owns and manages the largest collective of ski resorts in the Southwest. The portfolio includes Purgatory Resort, Arizona Snowbowl, Sipapu Ski & Summer Resort, Nordic Valley Ski Resort, Pajarito Mountain, Hesperus Ski Area, and Colorado’s largest snowcat skiing operation, Purgatory Snowcat Adventures. In 2019, MCP added Spider Mountain Bike Park in Texas, the only year-round, lift-served mountain bike park in North America. In total, the resorts feature more than 3,725 acres of terrain, 301 trails, 39 lifts, 20 terrain parks and over 35,000 acres backcountry snowcat skiing. Operating year-round, MCP’s resorts offer a variety of summer activities with lift-served mountain biking, scenic chairlift rides and hiking, plus family-friendly activities include an alpine slide, Inferno mountain coaster and more. James Coleman is the managing partner of MCP, which has invested more than $45 million at its seven resorts since 2014, including new chairlifts, trails, snowmaking and other capital improvements. For more information, please visit www.mcp.ski.
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GLC Advisors & Co. delivers objective, senior-level expertise to clients through a variety of advisory assignments including: M&A, financing/debt advisories, restructurings/recapitalizations, fairness opinions, and valuations. Offices are located in New York, San Francisco, and Denver.
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